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2472 Results for ‘tiktok’

Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans

February 5, 2025
Marketing on Platforms

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars

October 1, 2024
Marketing on Platforms

Here’s a guide for what marketers can do now with the back-and-forth of TikTok

January 20, 2025
Managing Through Crisis

TikTok ad prices fall as uncertainty keeps some advertisers away

March 19, 2025
Member Exclusive

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

October 14, 2024
The Creator Economy

How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators

July 29, 2025
Marketing on Platforms

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year

April 2, 2025
Marketing on Platforms

Platform and agency execs recommended must-reads to unwind during busy periods

August 29, 2025
Member Exclusive

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms

December 12, 2025
Marketing on Platforms

TikTok looks to turn search queries into ad dollars with keyword targeting tool

September 24, 2024
Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

January 15, 2025
Member Exclusive

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

March 22, 2024
The Creator Economy

Uncertainty over TikTok’s U.S. future splinters creators and agencies

December 20, 2024

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