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2375 Results for ‘tiktok’

Marketing on Platforms

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars

October 1, 2024
Member Exclusive

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

March 22, 2024
Brands in Culture

Ignoring political noise, TikTok works to shore up place in organic social hierarchy

August 22, 2025
Marketing on Platforms

After third postponement, media buyers don’t believe TikTok is going to be banned

June 26, 2025
Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans

February 5, 2025
Member Exclusive

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

October 14, 2024
Marketing on Platforms

TikTok looks to turn search queries into ad dollars with keyword targeting tool

September 24, 2024
Marketing on Platforms

TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools

May 22, 2024
Marketing on Platforms

Here’s a guide for what marketers can do now with the back-and-forth of TikTok

January 20, 2025
Member Exclusive

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

March 29, 2024
Marketing on Platforms

Legal battle aside, here’s all you need to know about TikTok right now

September 24, 2024
Managing Through Crisis

TikTok ad prices fall as uncertainty keeps some advertisers away

March 19, 2025
Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

January 15, 2025

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