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2472 Results for ‘tiktok’

Marketing on Platforms

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle

October 15, 2024
The Creator Economy

Creators are left wanting more from Spotify’s push to video

December 11, 2024
The Creator Economy

Creators and influencers on edge about Meta’s reported Reels spin-off

March 11, 2025
Marketing on Platforms

TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies

August 28, 2023
The Creator Economy

More creators, less money: Creator economy expansion leaves mid-tier creators behind

July 11, 2025
Member Exclusive

Research Briefing: TikTok tops brands’ holiday wishlist

November 30, 2023
Media

Why General Mills hopes music will help it have a viral marketing moment on TikTok

September 15, 2023
The Creator Economy

Transparency is fueling a surge in creators’ sponsorship rates

September 5, 2025
Member Exclusive

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

May 16, 2024
Marketing on Platforms

How the Biden-Harris administration revitalized the White House’s digital strategy

October 21, 2024
Retail Revolution

Two agencies merge with PE help to grab a larger share of a maturing marketplace

August 19, 2025
Brands in Culture

How to prepare for Gen Alpha: Invest in YouTube, gaming and learning

July 8, 2024
Member Exclusive

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

April 16, 2025

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