Search Results for "tiktok"

How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers

TikTok creators with mid-level reach may be the most effective for brand partnerships

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there

The Rundown: Even with 1B active users, TikTok still lacks lots of basics

‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience

‘Engaging with our audience’: Why Olaplex is focusing on community building via TikTok, Instagram

How TikTok creators and brands have virtually collaborated amid the pandemic

‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in

‘Going viral is not a strategy’: How Hotwire is leveraging online video and TikTok to reach its younger audience

Recruitment tool TikTok Resumes risks magnifying unconscious biases, execs warn