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12906
Results for ‘social’
The Sports Marketing Playbook
Genius Sports opens up real-time live sports targeting to brands
March 27, 2026
The Creator Economy
Roblox courts advertisers with fresh data on its ad effectiveness
May 12, 2025
Member Exclusive
Media Briefing: Here’s what media execs are prioritizing in 2026
January 8, 2026
Brands in Culture
As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
June 6, 2025
Brands in Culture
With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans
September 3, 2025
Member Exclusive
Research Briefing: Gen Z gets breaking news first through social media like TikTok
January 25, 2024
Retail Revolution
JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign
July 25, 2025
Member Exclusive
Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?
October 8, 2025
Sponsored
The state of local streaming TV
August 28, 2025
The Creator Economy
Influencer partnerships expand, though unevenly across the creator economy
November 17, 2025
Member Exclusive
Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it
March 12, 2026
Marketing on Platforms
Here are the cases for and against the so-called unhinged social media manager
July 24, 2023
Upfronts
MrBeast’s creator platform signals a more programmatic creator economy
May 13, 2026
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