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12956 Results for ‘social’

Beyond Ads

Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers

August 9, 2023
Member Exclusive

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

March 14, 2024
The Business of AI

AI Briefing: In a tech twist, teens say their parents know more about AI than them – at least for now

November 20, 2023
Experimental Channels

‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet

January 17, 2023
Content & Commerce

Publishers, sports betting companies reshuffle deals amid market changes

August 18, 2023
Data Regulation

Overheard at IAB ALM 2024

January 30, 2024
Member Exclusive

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

January 30, 2024
The Business of AI

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development

June 6, 2024
Brands in Culture

Brands, want better purchase intent? Advertise on media that share your values

October 27, 2022
Agency Culture

Why multicultural needs to be part of general marketing investments, especially for Gen Z

April 2, 2024
Google on Trial

DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

September 9, 2024
Marketing on Platforms

X takes legal action against advertisers to challenge media status quo

August 7, 2024
Member Exclusive

Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen

December 16, 2024

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