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9076 Results for ‘social marketing’

Member Exclusive

Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact

October 8, 2024
Publishing in the Platform Era

What publishers can be thankful for this year

November 28, 2024
Member Exclusive

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

May 20, 2026
Member Exclusive

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

October 29, 2024
Member Exclusive

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms

September 29, 2025
Member Exclusive

Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses

November 13, 2025
Navigating Economic Instability

Brian Wieser revises ad forecast downward as U.S. ad market grows wary

March 18, 2025
Sponsored

Why media mix modeling is becoming essential for predictive ROAS measurement

December 17, 2025
Sponsored

Why legacy media mix models are failing marketers — and what should replace them

April 30, 2025
Gaming & Esports

Why Discord is making key hires to build out its advertising business

September 20, 2024
Member Exclusive

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together

November 3, 2025
Retail Media Rewritten

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

June 13, 2025
The Creator Economy

Brand deals surge for golf creators as the sport’s popularity spikes

June 27, 2025

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