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    2886 Results for ‘metrics’
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    Infographic: Why viewability is the wrong metric for retargeting

    April 19, 2016
  • Media

    MailOnline credits header bidding with increasing programmatic revenue 50 percent

    October 5, 2016
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    Confessions of an ad tech veteran: ‘You have no idea how much should be charged’

    September 27, 2016
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    Newsletter editors are the new important person in newsrooms

    July 27, 2016
  • Awards

    Digiday Awards Winner’s Circle: Oracle Marketing Cloud’s ‘The Future of Modern Marketing’

    September 8, 2016
  • Media

    Pandora takes a cue from podcasts for Questlove station ads

    August 29, 2016
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    Day in the life of Thrillist’s branded content creator

    August 1, 2016
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    The Sun’s Facebook chatbot drove nearly half users back to its site

    September 14, 2016
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    How the Radio Times, the TV Guide of the UK, is drawing a younger web audience

    September 29, 2016
  • Economist-Films
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    Inside The Economist’s in-app attention-based ad sales

    June 28, 2016
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    Atlas Obscura turns to sponsored content for first podcast

    July 27, 2016
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    ‘The pageview is antiquated’: How Purch is trying to measure true reader impact

    April 20, 2016
  • Media

    How Marie Claire plans to double readers in 18 months

    September 6, 2016
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