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    2886 Results for ‘metrics’
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    5 native ad metrics and the benchmarks that tell you when it’s working

    June 17, 2016
  • Media

    Pinterest’s video ads show promise but not reach

    October 7, 2016
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    Performance-based pricing is coming to influencer marketing

    July 12, 2016
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    Tina Fey congratulates millennials for grown-up firsts in AmEx’s latest campaign

    September 15, 2016
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    How you, too, can start #winning at social media

    August 18, 2016
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    How Huffington Post experiments with Line and WeChat

    September 21, 2016
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    ‘You can’t get the buy-in’: Marketers confess their biggest content challenges

    August 25, 2016
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    Time-based ad buying makes a lot of sense, but it still faces an uphill battle

    September 22, 2016
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    Listen up: Media buyers hail arrival of IAB podcast guidelines

    September 8, 2016
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    Panoply’s chief content officer Andy Bowers: ‘Podcasting is survival of the fittest’

    September 13, 2016
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    Five things we learned at NATIVE 2016

    July 25, 2016
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    Viewability is looking like yesterday’s problem

    June 23, 2016
  • Media

    As ad tech consolidates, business models shift

    June 24, 2016
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