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Special Projects
Digiday+ Research
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19931
Results for ‘branding’
Brands in Culture
Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix
May 30, 2024
Sponsored
The state of ad serving for brands and agencies: Revenue growth, channel strategies and the rise of AI
February 20, 2025
Gaming & Esports
Why ESL is undergoing a 25th anniversary brand refresh
August 16, 2024
Managing Through Crisis
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
March 4, 2026
Member Exclusive
Digiday+ Research: 5 charts on the state of retail media
October 15, 2025
Brands in Culture
Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz
September 26, 2024
The Sports Marketing Playbook
Nexxen is latest programmatic player to widen TV’s live sports window
December 9, 2025
Sponsored
How contextual, attention and creative data unlock ad relevance for brands
October 10, 2024
The Creator Economy
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
December 5, 2025
AI Revenue Generation
ChatGPT enters the ad game. Now what?
February 17, 2026
Member Exclusive
Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’
July 15, 2025
The Sports Marketing Playbook
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
February 10, 2026
Member Exclusive
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
October 22, 2025
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