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535 Results for ‘Recession’

Brands in Culture

‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies

August 29, 2025
Member Exclusive

Future of TV Briefing: CTV advertisers fail to reach 80% of households

April 23, 2025
The Creator Economy

Creators pivot as brands’ spending goes into ‘freeze mode’

April 30, 2025
Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

June 11, 2024
Member Exclusive

Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market

April 30, 2025
Gaming & Esports

Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

May 29, 2023
Google on Trial

Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination

September 12, 2024
Navigating Economic Instability

Ad agency Pereira O’Dell budgets for contingencies in clients’ 2024 campaign strategies

August 22, 2023
Navigating Economic Instability

Hearst Magazines’ Lisa Howard says advertiser requests for 2024 are on the upswing

September 19, 2023
Member Exclusive

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

April 21, 2025
Gaming & Esports

Why Unity Technologies is leaning into AI as economic headwinds pick up

June 2, 2023
Beyond Ads

Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter

September 16, 2024
Member Exclusive

Future of TV Briefing: The 2025 upfront preview

May 14, 2025

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