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19931 Results for ‘Branding’

The Creator Economy

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy

February 24, 2026
Sponsored

H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling

September 15, 2025
Brands in Culture

In the age of AI content, The Super Bowl felt old-fashioned

February 10, 2026
The Sports Marketing Playbook

Sports media’s rising tide lifts niche ad tech firms

September 23, 2025
The Sports Marketing Playbook

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness

March 12, 2025
The Sports Marketing Playbook

Amid sports marketing’s gold rush, some brands are targeting niche fan communities

May 30, 2025
Member Exclusive

Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year

November 26, 2024
Member Exclusive

Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows

January 21, 2026
The 2025 Notebook

Have we reached peak ad network?

January 6, 2025
The Creator Economy

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises

March 7, 2025
The Creator Economy

As political polarization intensifies, agencies struggle to find brand-safe gaming influencers

March 6, 2025
Member Exclusive

Media Briefing: Here’s what media execs are prioritizing in 2026

January 8, 2026
Brands in Culture

As feeds become entertainment hubs, marketers rethink social’s role

June 1, 2026

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