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19931 Results for ‘Branding’

The Business of AI

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

January 15, 2025
Retail Media Rewritten

Media agencies hope to drive down costs as Walmart opens up DSP roster

September 4, 2025
Member Exclusive

Media Buying Briefing: Looks like brand safety’s back on the menu

January 13, 2025
Brands in Culture

2024 laid the groundwork for brand studios. Will it start to pay off in 2025?

January 13, 2025
Retail Revolution

‘We were getting crushed’: Brands cut back on free online returns to offset tariff costs

October 22, 2025
Brands in Culture

Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge

April 17, 2026
The Sports Marketing Playbook

Athlete creators have become must-have partners for brands at March Madness

March 27, 2025
Member Exclusive

Digiday+ Research: A look at brands’ 2024 holiday marketing plans

November 4, 2024
Member Exclusive

How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

April 10, 2026
The Business of AI

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

April 10, 2026
Retail Revolution

Google says its AI-powered ads help some brands lift online sales by 80%

April 8, 2026
The Business of AI

Marketers shift growing shares of search spending to GEO

March 25, 2026
Retail Revolution

As retail media booms, lines blur between performance and brand marketing budgets

March 20, 2025

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