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4829 Results for ‘ real-time ads’

Media Buying

OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

December 1, 2025
Member Exclusive

Media Briefing: AI payouts may be entering a new era

July 10, 2025
The Creator Economy

Creators rethink revenue mix in anticipation of economic slump

April 14, 2025
Publishing in the Platform Era

News publishers may be flocking to Bluesky, but many aren’t leaving X

November 22, 2024
Zero-click Future

Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows

August 15, 2025
WTF Series

WTF are GEO and AEO? (and how they differ from SEO)

October 27, 2025
Marketing on Platforms

‘Not an easy ride’: Ban anxiety triggers TikTok execs to rethink their next moves

January 13, 2025
The Business of AI

The winners and losers of Google’s AI Mode

May 29, 2025
The Business of AI

WTF is ‘query fan-out’ in Google’s AI mode?

June 19, 2025
Publishing in the Platform Era

Some news publishers see resurgence of Facebook referral traffic, but aren’t sure what to make of it

April 8, 2025
Member Exclusive

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work

September 22, 2025
The Creator Economy

How brands are growing episodic creator partnerships to reach a younger audience

February 10, 2025
Business of TV

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

May 2, 2024

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