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Publicis and The Trade Desk settle their dispute, but tell no one why
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4820
Results for ‘ real-time ads’
The Programmatic Publisher
Publishers count their losses as the open auction bleeds ad dollars
March 21, 2025
Zero-click Future
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
December 22, 2025
Experimental Channels
Two Gen Z founders want to change the OOH ad marketplace for their generation
October 30, 2024
Google on Trial
Everything you need to know about the closing stages of Google’s ad tech antitrust trial
September 22, 2025
Sponsored
How non-endemic commerce media unlocks new opportunities for brands and retailers: A WTF explainer guide
July 8, 2025
Sponsored
How contextual, attention and creative data unlock ad relevance for brands
October 10, 2024
The Confessions
‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive
May 29, 2025
AI Revenue Generation
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
May 29, 2026
Sponsored
Why a unified ad tech ecosystem is finally within reach
November 18, 2025
WTF Series
WTF is Retrieval Augmented Generation for AI chatbots and large language models?
May 6, 2025
The Programmatic Marketer
Retail media was built for growth. Now, it’s being rebuilt for risk
April 11, 2025
Retail Revolution
Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
April 28, 2026
Sponsored
The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI
June 10, 2025
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