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Publicis and The Trade Desk settle their dispute, but tell no one why
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4820
Results for ‘ real-time ads’
Sponsored
Why performance marketing means nothing without consumer trust
August 6, 2025
Marketing on Platforms
‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
July 10, 2025
Navigating Economic Instability
Here are the 2025 brand winners and losers of tariffs
January 8, 2026
Sponsored
Why biddable CTV is the future and how publishers and media buyers alike benefit
March 5, 2025
Managing Through Crisis
Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
June 5, 2025
Brands in Culture
Gale agency study on emerging media encourages marketers to tap more deeply into communities
February 3, 2026
Super Bowl
The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
February 9, 2026
Brands in Culture
Can brands like American Eagle appeal to Gen Z with Substack?
May 14, 2025
Member Exclusive
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
November 28, 2025
Evolving Agencies
Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’
June 12, 2025
Sponsored
Why traditional monetization tactics are costing publishers revenue
July 16, 2025
Member Exclusive
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
November 12, 2025
Evolving Agencies
WPP is betting its future on getting paid for outcomes
February 27, 2026
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