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4205 Results for ‘ email’

Life Beyond the Cookie

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

April 3, 2025
The Business of AI

Media agencies scrutinize paid search adjustments amid zero-click signal confusion

August 21, 2025
Publishing in the Platform Era

Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social

December 23, 2024
The Business of AI

Innovation meets litigation: How media companies are tackling AI’s complex impact

December 4, 2024
Retail Revolution

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

January 27, 2025
The Sports Marketing Playbook

Athlete creators have become must-have partners for brands at March Madness

March 27, 2025
Brands in Culture

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics

November 4, 2024
The Business of AI

Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers

June 9, 2026
Digiday @ Cannes

Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions

June 17, 2024
The Programmatic Marketer

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy

April 29, 2024
Retail Revolution

Amazon has abruptly cut its Google Shopping ad spending – cue the speculation

July 30, 2025
Member Exclusive

Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

May 30, 2024
Data Regulation

Why some publishers don’t think Apple’s iOS17 update will impact their link tracking in newsletters

July 28, 2023

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