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11815 Results for ‘ digital marketing’

AI Revenue Generation

‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies

January 13, 2026
Member Exclusive

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning

June 23, 2025
Member Exclusive

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

April 14, 2025
Marketing on Platforms

At Ebiquity, a new role signals marketing’s shift from metrics to meaning

December 18, 2025
The Business of AI

How Olly is updating its product detail pages for the AI era

June 1, 2026
Sponsored

The publisher’s playbook for optimizing data in uncertain times

April 17, 2025
Sponsored

WTF is weather targeting?

December 3, 2025
Sponsored

How Jersey Mike’s demonstrated incremental value with AI-powered programmatic CTV

November 11, 2025
Zero-click Future

How the semantics of search are changing amid the zero-click era

May 19, 2025
AI Revenue Generation

Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast

May 6, 2026
Member Exclusive

Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in

April 8, 2025
Marketing on Platforms

Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic

January 8, 2025
The Creator Economy

Video is making podcasts a premium buy for advertisers

May 21, 2025

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