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11833 Results for ‘ digital marketing’

The Business of AI

Matalan’s AI search ads are performing better than ones written by humans

June 5, 2024
Navigating Economic Instability

Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a ‘very strong second half’

August 27, 2024
Sponsored

How Australia’s Asahi Beverages is refining media investment strategies

September 13, 2023
The Programmatic Marketer

Ad industry prepares for ‘tipping point’ this year in sustainability

April 15, 2024
Sponsored

Q&A: How advertisers are leveraging CTV’s evolution into actionable TV

December 19, 2023
Marketing on Platforms

‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

June 6, 2022
Member Exclusive

Media Buying Briefing: How generative AI is being applied in big and small settings

November 11, 2024
Member Exclusive

Future of TV Briefing: 5 trends to track in this year’s upfront market

June 5, 2024
Brands in Culture

To appeal to Gen Z, Coca-Cola took over the Sphere and ‘co-created’ a futuristic flavor with AI

November 16, 2023
The Creator Economy

Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores en redes se lleven una mayor parte del pastel

April 9, 2024
Navigating Economic Instability

Q1 ad rundown: there’s cautious optimism amid impending changes

April 17, 2024
The Programmatic Publisher

The Trade Desk is rolling out OpenPath to CTV

February 12, 2024
Sponsored

How brands are combining audio and video formats to boost digital campaign success

December 14, 2023

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