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11830 Results for ‘ digital marketing’

The Creator Economy

Top Roblox creators don’t view brand deals as a significant revenue stream

March 25, 2025
The Programmatic Publisher

IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers

January 28, 2025
The Creator Economy

Creators pivot as brands’ spending goes into ‘freeze mode’

April 30, 2025
Strategizing for the Future

How Fortune is expanding its European footprint

March 20, 2024
Member Exclusive

CMO Strategies: Retail media’s rise — from Amazon to eBay

June 26, 2024
The 2026 Notebook

The accidental guardian: How Cloudflare’s Matthew Prince became publishing’s unexpected defender

January 5, 2026
Member Exclusive

Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves

August 8, 2024
Super Bowl

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands

February 2, 2024
Brands in Culture

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on

June 14, 2024
Gaming & Esports

How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024

August 22, 2024
Member Exclusive

Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year

November 26, 2024
Experimental Channels

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

March 15, 2024
Brands in Culture

How Sonos plans to market its new Ace high-end headphones in a noisy category

June 7, 2024

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