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    How brands are embracing sports sponsorship opportunities for the future

    December 14, 2022
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    Why Gillette is bullish on gaming in 2024

    January 3, 2024
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    iHeartMedia launches branded podcast studio as buyers say distribution and scale are key

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    Future of Marketing Briefing: A war, an oil spike and an ad market that can’t see what comes next

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    In the agency world, holding companies profess gaming investments, with mixed results

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    Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

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    Pitch deck: How Amazon is emerging as the proof layer for TV spend

    January 8, 2026
  • Marketing on Platforms

    Beverage brands seek out the right fit with Gen Z-focused influencer marketing

    April 13, 2023
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    Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

    November 10, 2025
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    Why Meta sees incrementality as the future of measurement

    October 16, 2025
  • Gaming & Esports

    How Ralph Lauren’s ‘phygital’ boot sale in Fortnite shows benefits — and limits — of virtual commerce

    August 1, 2023
  • Strategizing for the Future

    The fog between agencies and clients around data just keeps getting thicker: ID Comms report

    January 23, 2026
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    Why composability matters as much as coverage for consolidating the identity stack

    August 14, 2025
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