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2510 Results for ‘ analysts’

Member Exclusive

Future of TV Briefing: Smart TV makers seek to steal the screen

January 11, 2023
Managing Through Crisis

Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history

January 20, 2023
Marketing on Platforms

Snapchat’s AR is still a work in progress in the eyes of marketers

October 4, 2023
Marketing on Platforms

Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers

July 25, 2023
The Confessions

‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’

May 10, 2023
Gaming & Esports

How gamers’ engagement with short-form video is changing

June 1, 2023
Evolving Agencies

GroupM is in the trough of the business cycle — when will it reach the crest again?

November 6, 2023
Member Exclusive

Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy

July 11, 2023
Member Exclusive

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

November 8, 2023
Member Exclusive

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model

October 30, 2023
Member Exclusive

Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’

December 11, 2023
Marketing on Platforms

Taking stock of Snapchat’s ad turnaround, one data point at a time

July 26, 2023
Content & Commerce

How social platforms changed digital marketing in 2022

December 29, 2022

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