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2510 Results for ‘ analysts’

Marketing on Platforms

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

November 15, 2024
Evolving Agencies

Rising demand for principal media buying underpins WPP’s turnaround plan

February 26, 2026
The Business of AI

With AI backlash building, marketers reconsider their approach

February 12, 2026
The 2025 Notebook

AI in 2025: Five trends for marketing, media, enterprise and e-commerce

January 10, 2025
The Business of AI

AI fatigue sets in among workers and company leaders

December 19, 2024
Retail Media Rewritten

What Amazon’s proposed big-box store could mean for Walmart

January 23, 2026
Marketing on Platforms

Meta moves into controversial ad space: principal-based trading

March 27, 2025
Marketing on Platforms

Why one exec thinks creators is a real key to Snap flourishing

September 8, 2025
Member Exclusive

Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

June 30, 2025
Content & Commerce

Why Amazon’s Prime Day may not be the holiday shopping bellwether it usually is this year

October 30, 2024
Navigating Economic Instability

‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar

September 6, 2023
Brands in Culture

DEI in the balance: What Walmart’s rollback could signal for corporate America

November 29, 2024
Marketing on Platforms

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

November 4, 2025

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