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Results for ‘ agencies’
Member Exclusive
Research Briefing: Amazon is having a busy week at Cannes
June 20, 2024
Managing Through Crisis
TikTok ad prices fall as uncertainty keeps some advertisers away
March 19, 2025
Member Exclusive
Future of TV Briefing: How sports will hog the ball in this year’s upfront
March 26, 2025
Member Exclusive
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
April 9, 2025
Member Exclusive
Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
May 19, 2025
The Creator Economy
In creator marketing, loose disclosures are finally catching up
July 24, 2025
The Creator Economy
Influencer shops hope to entice creators with talent platforms that offer CTV, AI features
December 17, 2024
Member Exclusive
Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future
May 13, 2025
Sponsored
The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data
June 4, 2024
Member Exclusive
Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
February 10, 2025
Evolving Agencies
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
April 22, 2025
The Business of AI
‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
July 18, 2025
The Business of AI
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
July 16, 2025
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