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20549 Results for ‘ ads’

Member Exclusive

Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot

November 30, 2023
Member Exclusive

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023
Strategizing for the Future

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

November 29, 2023
The Programmatic Marketer

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy

April 29, 2024
Brand Safety

Google says it’s time for ‘dialogue’ with the industry following controversial report on YouTube ads

September 13, 2023
The History of Ad Tech

Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

December 22, 2023
Strategizing for the Future

GroupM to double media spend on women’s sports

March 27, 2024
Member Exclusive

Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on

December 21, 2023
Brands in Culture

U by Kotex believes normalizing periods will help it reach millennials, Gen Z

June 9, 2023
Marketing on Platforms

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

April 19, 2024
The Programmatic Publisher

The rise of discerning publishers: Ad tech vendors face increased scrutiny

August 7, 2023
Member Exclusive

Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated

December 6, 2023
Marketing on Platforms

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

October 16, 2023

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