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3838 Results for ‘ ad pages’

Digiday Publishing Summit

How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk

April 1, 2025
The Business of AI

Measuring Google’s AI Overviews’ impact: Why keyword data is more telling than CTRs for publishers

March 19, 2025
The Business of AI

Publishers don’t really know how Google AI Overviews is impacting their referral traffic

March 14, 2025
Zero-click Future

How publishers are modeling – and mitigating – a future with significantly less Google search traffic

June 2, 2026
Experimental Channels

Why DSW and other brands are pivoting back to ‘old’ marketing tactics

June 3, 2026
AI Revenue Generation

Why OpenAI is ‘running at lightning speed’ to build an ad business

April 21, 2026
Zero-click Future

How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape

November 7, 2025
Member Exclusive

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

April 22, 2026
Zero-click Future

How The Wall Street Journal is strategizing for ‘Google zero’

September 1, 2025
The Programmatic Publisher

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

May 13, 2026
Marketing on Platforms

Instagram offers a new guide to advertisers to convince them to try out its creator marketplace

July 17, 2025
The Business of AI

Perplexity’s pitch deck offers advertisers a new vision for AI search

August 23, 2024
Evolving Agencies

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies

May 16, 2025

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