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660 Results for ‘ Final Four’

Strategizing for the Future

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

March 28, 2024
Member Exclusive

Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026

November 20, 2025
Brands in Culture

ESPN y Pizza Hut experimentan con otras pantallas en una jugada para el público más joven durante March Madness

March 16, 2023
Member Exclusive

Media Buying Briefing: How media agencies are preparing for Google’s third-party cookie to go away – actually this time

November 13, 2023
Life Beyond the Cookie

Google’s privacy shift on third-party cookies sparks concerns of Apple-like control

July 24, 2024
Equality and Opportunity

DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter

June 3, 2024
Member Exclusive

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

September 19, 2025
Publishing in the Platform Era

Here’s how the Daily Mail intends to tackle election coverage on TikTok

October 30, 2024
Member Exclusive

Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

December 2, 2024
Third-Party Cookie Primer

Some publishers are starting to see revenue lift from alternative IDs

January 22, 2024
Member Exclusive

Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market

July 16, 2025
Member Exclusive

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

July 23, 2024
Google on Trial

DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

September 9, 2024

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