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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    7867 Results for ‘ Creativity’
  • Marketing on Platforms

    WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy

    September 15, 2025
  • Sponsored

    Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers

    January 29, 2026
  • Member Exclusive

    Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination

    May 1, 2026
  • Member Exclusive

    Media Briefing: AI payouts may be entering a new era 

    July 10, 2025
  • Brand Safety

    Presidential ads mark a divide as both candidates spend big in battleground states

    November 5, 2024
  • Marketing on Platforms

    As OpenAI gears up to launch ChatGPT ads, marketers try to keep up

    January 20, 2026
  • Digiday Awards

    ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winners

    June 10, 2025
  • Gaming & Esports

    In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now

    May 28, 2024
  • Gaming & Esports

    How Epic Games is revamping the ecosystem of Fortnite Creative to sweeten the deal for in-game creators

    May 9, 2023
  • Evolving Agencies

    ‘This is what the future will look like’: Accenture Song has moved upstream of advertising

    January 6, 2026
  • Member Exclusive

    Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’

    July 2, 2024
  • Member Exclusive

    Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

    June 30, 2025
  • The Creator Economy

    Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof

    March 7, 2025
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