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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Digiday+ Research
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7867
Results for ‘ Creativity’
Marketing on Platforms
WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
September 15, 2025
Sponsored
Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers
January 29, 2026
Member Exclusive
Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
May 1, 2026
Member Exclusive
Media Briefing: AI payouts may be entering a new era
July 10, 2025
Brand Safety
Presidential ads mark a divide as both candidates spend big in battleground states
November 5, 2024
Marketing on Platforms
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
January 20, 2026
Digiday Awards
ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winners
June 10, 2025
Gaming & Esports
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
May 28, 2024
Gaming & Esports
How Epic Games is revamping the ecosystem of Fortnite Creative to sweeten the deal for in-game creators
May 9, 2023
Evolving Agencies
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
January 6, 2026
Member Exclusive
Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’
July 2, 2024
Member Exclusive
Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
June 30, 2025
The Creator Economy
Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof
March 7, 2025
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