Shopify is making some changes. Effective late last week, the company said it would restrict certain “partners,” — Shopify’s term for the plethora of vendors, mostly agencies, that work with the company — from soliciting retailers from leaving the Shopify platform. It’s also part of a series of moves that asks that Shopify retailers use Shopify Payments to power their businesses.

It’s a move that makes sense for Shopify as it seeks to protect how merchants and partners use their platform. But it’s caused some issues in the market. On LinkedIn, where DTC brand founders congregate in groups, both “partners” and retailers say it’s left them feeling “handcuffed.”

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