Digiday+ Member Article

The sudden ubiquity of CBD has been a cash boom for businesses that got in at the right time — and to grow, the industry is taking some cues from the direct-to-consumer playbook.

CBDistillery, a retailer selling hemp-derived cannabidiol products like gummies, drops, creams and powders, has found success in a model that strikes a balance between wholesale and direct: CBDistillery sells online only through its own e-commerce site, where it maintains a direct relationship with customers relying on first-party data.

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