This article has been updated with a response from Citcon. Please see below.

American retail stores are preparing for a new reality, in which Chinese customers will breeze through registers and wave AliPay and WeChat Pay apps to complete their transactions.

A growing number of retail brands in the U.S., including Fendi, Lacoste and Rebecca Minkoff, are making efforts to serve Chinese travelers. By the end of the year, all of Fendi’s 50 U.S. stores will be equipped with AliPay and WeChat Pay, as part of an effort to meet customers where they are. AliPay and WeChat Pay function as do-everything payment, e-commerce and social apps that hundreds of millions of Chinese consumers use every day.

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