for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
No doubt you’ve seen the media buyer slide that’s been floating around the Web for the past couple of days thanks to the latest Internet meme. Now it’s time for a view from the sales side, courtesy of Brad Fowler, director of sales at mobile ad network Millennial Media.
If you have creations or ideas of your own, feel free to submit them at the address below.
More in Media
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.