No doubt you’ve seen the media buyer slide that’s been floating around the Web for the past couple of days thanks to the latest Internet meme. Now it’s time for a view from the sales side, courtesy of Brad Fowler, director of sales at mobile ad network Millennial Media.
If you have creations or ideas of your own, feel free to submit them at the address below.
More in Media
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.