Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to “divine a whole new path” says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the 90-plus-year-old Reader’s Digest says they’ve had to act more like a start-up. At the Digiday Publishing Summit, in Miami, Florida, this week, we asked three legacy media publishers how they’re tackling digital and staying relevant.
More in Media
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
What we’ve learned from the creator snafus at this year’s US Open
Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.