Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo
This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series →
Subscribe: Apple Podcasts • Spotify
There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo.
The serial entrepreneur and “first influencer of ad tech” — sorry @AdtechGod — now helps to demystify and humanize the often dry milieu of digital media PR in his missives over at Marketecture.
This week, he speaks with Digiday reporter Ronan Shields in the second installment of Digiday’s Oral History Of Ad Tech in a conversation that focuses on the state of the industry during the opening decade of the 21st century. His insights include:
- The hustle that was ad tech in the 1990s
- Paparo’s input to DoubleClick’s turnaround, and eventual sale to Google
- The incredible business model of ad networks in the 2000s
- How the rise of the ad exchange became the fall of the ad network
- And just who invented what in ad tech
In the coming weeks, Digiday’s History of Ad Tech, produced by Digiday Media’s audio producer Sara Patterson, lifts the lid on some of the key undercurrents in ad tech over the last 20 years with Seb Joseph, senior news editor, and Ronan Shields, senior reporter, advertising technology, in conversation with some of the key players during that time.
Subscribe to the Digiday podcast now on Apple Podcasts, or wherever you get your podcasts.
More in Podcasts
How The Times is using AI to model synthetic focus groups from human audiences
The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.
How Kalen Allen navigates brand safety and cultural polarization in the creator economy
As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.
How creators are becoming their own networks with Night agency’s David Huntzinger
David Huntzinger of Night says the creator economy is reaching an inflection point, as YouTube experiments with dynamic ads and brands like Blue Apron take influencer marketing in-house.