Last year, portable blender startup BlendJet added a marketplace section to its website, that features protein powders and frozen fruit packets from other companies, in addition to some of the company's own accessories. Today, the marketplace is a “multi-million dollar” a year business, according to Pamplin – which is still a drop in the bucket, given that BlendJet is a nine-figure business. But BlendJet’s strategy is one that’s increasingly being adopted by direct-to-consumer startups as customer acquisition costs rise The post DTC Briefing: Why Blendjet launched its own marketplace appeared first on Modern Retail.