Digiday+ Research deep dive: Twitter’s strength holds among publishers

There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is.

Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry

Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches.

Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds

With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023? 

Media Briefing: Axios enters the banner ad business

In this week’s Media Briefing, media editor Kayleigh Barber talks with Axios chief business officer Fabricio Drumond about the publisher's plan to start selling standard display ads next month.

Digiday+ Research: More agencies are posting on social every day – but is it just for show?

A Digiday survey revealed that more agency professionals are posting on social media on behalf of their clients on a daily basis. But the survey results failed to reveal a reason why.

Apple está construyendo una plataforma conforme a la demanda

Puede que Apple haya hecho saltar por los aires el negocio de los anuncios digitales, pero ha dejado suficiente terreno fértil para construir su propio juego, ahora más centrado en los dólares de los medios de comunicación. La empresa está construyendo una plataforma enfocada en la demanda, a juzgar por sus últimas ofertas de empleo. […]

Future of TV Briefing: How the economic downturn is affecting the market for streaming programming

This week’s Future of TV Briefing looks at how the economics of TV and streaming production and development are shifting amid the broader economic downturn.

Marketing Briefing: Experts say creators must ‘adapt or die’ in light of Instagram’s pivot to video

While big name influencers rally against Instagram's latest changes, smaller creators see a chance to grow.