Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

As the media world tries to embrace a vastly changed marketplace, two media agencies are looking themselves in the mirror to determine how to adapt their services to go with this newer, faster flow.

Digiday+ Research: Digital accessibility elicits a lot of support but very little action

Digital accessibility is something almost everyone in the industry can get behind – more than 80% of agency and brand executives agree that more must be done about it. But digital accessibility is also something that is not often talked about.

Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

In this week's Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple's Mail Privacy Protection feature have affected newsletter publishers' advertising businesses.

Future of TV Briefing: The next phase of the TV upfront market

This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments.

Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente

Some say the pendulum is swinging back from brands looking to build out their in-house teams to working with agencies more now. There are a few reasons.

Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’

The major media buying organizations are pretty much done with registering upfront budgets with the big TV sellers, and the early movers are said to have secured lower pricing increases.

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Here is a comprehensive overview of what makes each of the ID providers unique and what types of clients they are best suited.

Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data

In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.