Digiday+ Member Exclusives
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Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine
Due to the war's violence, carnage and human suffering flooding into the media space, marketers are concerned about the tone of their creative messaging as well as the context of where their ad appears.
March 1, 2022 -
Media Buying Briefing: How a medical insights company is shaping media planning and buying with its data
Kinsa has helped multiple health-related brands, from cold and flu medications to tissue makers, optimize their media spend, working directly with the brands as well as their media agencies.
February 28, 2022 -
Media Briefing: How the AP and The Washington Post are staffing up to step up their climate coverage
In this week’s Media Briefing, media reporter Sara Guaglione looks at what the AP and The Washington Post plan to do with the 40-plus climate journalists they have set out to hire.
February 24, 2022 -
Case Study: How Redbox is using its physical retail box to reach digital users
The company transformed itself from a DVD rental firm reliant on foot traffic in stores to a multifaceted entertainment company. To do it, the company leverages its 43,000 physical kiosks to reach digital users.
February 24, 2022 -
Future of TV Briefing: The subscription-based streaming war is demanding bigger war chests
This week's Future of TV Briefing looks at what TV and streaming companies' latest earnings reports indicate about the state of the streaming business.
February 23, 2022 -
Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’
Digiday caught up with Bakare to chat about Black History Month marketing and advertising efforts and what marketers need to do to make them more about advancements than activity.
February 22, 2022 -
Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go
Influencer marketing is growing thanks to tools that match the right influencer with the brand, and improved activation options to get closer to the bottom of the purchasing funnel.
February 21, 2022 -
Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers
In this week’s Media Briefing, media editor Kayleigh Barber looks at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics.
February 17, 2022