Media Briefing: AI visibility is becoming publishers’ newest currency

Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Ad Tech Briefing: Private equity’s ad tech playbook returns

Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half

If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.

Future of Marketing Briefing: The ad industry’s next mediapalooza is loading

Mediapalooza is coming. This time it might actually mean something.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.

Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content

The Cloudflare's latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.

Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging

The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at […]