Digiday+ Research: Agencies up their Amazon spend, but still don’t spend a lot on retail

There have been signs that agencies see potential in marketing on Amazon. And while they are increasing their marketing spend on Amazon on behalf of their clients, they're doing so only slightly.

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

Arielle Garcia became the first-ever chief privacy officer at UM Worldwide, a reflection of the fact that media agencies have to be ready for the likelihood of increased privacy regulations

Digiday+ Research: Agencies’ clients heavily favor programmatic over direct-sold for online display ads

Programmatic advertising is far from perfect. But that doesn't stop agency clients from investing there, especially when they're allocating marketing spend for online display ads.

Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

Publishers are hoping to build up audiences for their video podcasts on YouTube Shorts.

Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers

This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point.

Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

By making the Super Bowl ad more interactive, whether through the sweepstakes approach or by a guessing game of sorts marketers wanted to find ways to make sure consumers wouldn’t just passively watch, or worse, ignore their spots this year.

Digiday+ Research: Publishers streamline revenue sources, with direct-sold ads top money driver

The number of revenue sources publishers rely on has fallen since the first quarter of last year, and direct-sold ads are the top revenue source.

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

As the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are also arising.