Marketing Briefing: Inside the anatomy of a successful brand comeback

To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.

Digiday+ Research deep dive: Instagram loses value in the eyes of publishers

Meta's big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.

Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a more holistic approach to working with influencers.

Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition

Get a glimpse at what's on publishers' minds in this overheard from the Digiday Publishing Summit.

Future of TV Briefing: How publishers are turning podcasts into video talk shows

This week’s Future of TV Briefing looks at how Overtime and Vox Media are adapting their podcasts into long-form videos.

Digiday+ Research News Subscription Index 2024: Washington Post, Vox shift their strategies

Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in this installment with publishers who produce news content.

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies

Often, according to current and former fractional CMOs, another element of the gig is to evaluate the current marketing team and vendors’ strengths and weaknesses.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old.