Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

Digiday’s 2025 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of agentic AI on the agency landscape.

Media Briefing: From standards to marketplaces: the AI ‘land grab’ is on 

The AI space is growing crowded, with companies vying to set AI standards and build marketplaces to help publishers monetize content.

Future of TV Briefing: Is Meta’s Vibes the future of TikTok?

This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.

Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

Digiday+ Research examined which commerce channels are dominating brands' and retailers' holiday strategies this year, and how some are moving away from Amazon and looking at other channels heading into Q4.

Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow  

IAS ends Nasdaq run with $1.9B Novacap buyout amid political oversight, with market pressures expected to further M&A.

Watch every session from the Digiday Publishing Summit, Fall 2025

Full video recordings of every session from the latest Digiday Publishing Summit are available exclusively for Digiday+ members.

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms

Broadcasters and walled gardens are competing to lower the cost of ad creative, as AI enables small business advertisers to make ads cheaply.

Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economy

Fragmented, politicized and increasingly treated as a risk rather than a utility, the business of media is being reshaped in real time.