Media Briefing: What media execs are prioritizing in 2025

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.

The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

Discussions about generative AI will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers’ jobs easier, faster and more efficient.

Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025

This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025.

Marketing Briefing: What will some of the major marketing trends of 2025 be?

As we head into 2025, here are some of the trends we expect to be big topics of conversation throughout the year. 

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment

Tech helped power Publicis to the forefront of its holdco brethren. Among its execs on the ground at CES this week is Joel Lunenfeld, who oversees Publicis Media Exchange in the U.S.

Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics

We rounded up the biggest trends of the year, based on the data that resonated the most with our readers.

Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution

We discussed with our research panels CTV and streaming’s increasing appeal, the advice they’ve been sharing with clients about programmatic buying, and how they’re working more closely with creative agencies.

Media Briefing: The top trends in the media industry in 2024

This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges.