Pitch deck: Inside the TikTok Shop pitch to brands

If TikTok can get this right, the platform can make a lot of cash by taking a cut from its Shop purchases.

Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on how Google dominates in both marketing spend and confidence on the buy side, and the latest installment the Digiday Subscription Index, which focuses on professional publications.

Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can.

Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits

This report, looking at professional publications, is the third piece to come out of our Digiday Subscription Index, a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions.

Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming

This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming.

Marketing Briefing: Marketers focus on search, discoverability as social media use evolves

As the way people use social platforms for search continues to evolve, marketers need to make social search a bigger priority.

Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group

Assembly has strung together a series of client wins over the last six months, including luggage maker Vera Bradley, Brooks running shoes and financial services firm T Rowe Price.

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options. However, ad-supported streaming is the channel marketers use the least among the channels Digiday assessed in our CMO Strategies series.