D+ Research: Brands expand creator marketing strategies

Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products

Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact 

The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.

Future of Marketing Briefing: The case for and against the death of the big brand ad

Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?

Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

Ad Tech Briefing: Apple’s continued interest in ads

A subtle policy update shines a light on how Apple differs from Google.

Media Buying Briefing: China remains a tough market for holding companies to figure out

The Chinese ad market has slipped away from holding companies that previously looked east for future growth.