Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players.

The Rundown: The pivot to subscriptions, Snap’s woes

This week’s Rundown covers the shifting consensus that consumer revenue is the way forward in an ad environment dominated by Google and Facebook and more.

Digiday Research: 94 percent of European publishers will increase their video output

European publishers are pivoting more heavily to video as they brace for the impacts of GDPR implementation.

Coming up: The Digiday magazine Year in Preview issue

This week’s Rundown features a look at our year-end issue, Amazon's boundless ambitions, Twitter's brand pitch and Snapchat's marketing.

Digiday Research: 37 percent of agencies are using AI

Agency executives generally have a positive outlook on the future of agencies, and more so if their companies have implemented AI.

Digiday Research: 40 percent of marketers approve of their audience-targeting abilities

Digiday research finds that marketers like, but don't love, their scalable audience-targeting capabilities.

Digiday Research: 24 percent of marketers can now buy or sell programmatic audio

Programmatic audio is becoming a bigger part of the audio and digital advertising market.

The Rundown: Publishers are coming to terms with the duopoly

This week's Rundown covers publishers' acceptance of Facebook and Google’s dominance, questions surrounding Facebook’s subscriptions push and more.