Insights from CTV leaders at Dentsu, Horizon Media and more
Digiday+ Member Exclusives
-
Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns
European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players.
November 10, 2017 -
The Rundown: The pivot to subscriptions, Snap’s woes
This week’s Rundown covers the shifting consensus that consumer revenue is the way forward in an ad environment dominated by Google and Facebook and more.
November 8, 2017 -
Digiday Research: 94 percent of European publishers will increase their video output
European publishers are pivoting more heavily to video as they brace for the impacts of GDPR implementation.
November 6, 2017 -
Coming up: The Digiday magazine Year in Preview issue
This week’s Rundown features a look at our year-end issue, Amazon's boundless ambitions, Twitter's brand pitch and Snapchat's marketing.
November 1, 2017 -
Digiday Research: 37 percent of agencies are using AI
Agency executives generally have a positive outlook on the future of agencies, and more so if their companies have implemented AI.
October 30, 2017 -
Digiday Research: 40 percent of marketers approve of their audience-targeting abilities
Digiday research finds that marketers like, but don't love, their scalable audience-targeting capabilities.
October 27, 2017 -
Digiday Research: 24 percent of marketers can now buy or sell programmatic audio
Programmatic audio is becoming a bigger part of the audio and digital advertising market.
October 26, 2017 -
The Rundown: Publishers are coming to terms with the duopoly
This week's Rundown covers publishers' acceptance of Facebook and Google’s dominance, questions surrounding Facebook’s subscriptions push and more.
October 25, 2017