Digiday+ Member Exclusives
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Digiday Research: Pricing pressure remains publishers’ greatest programmatic ad concern
Nearly 10 years after programmatic advertising was first introduced, publishers are still worried about its impact on ad prices.
November 28, 2018 -
Video Briefing: The pros and cons of a digital media merger
BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help.
November 28, 2018 -
‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps
Connected TV platforms are the new walled gardens.
November 28, 2018 -
How media companies are courting direct-to-consumer brands
As digitally native brands mature and start thinking of spending ad dollars on television, media companies are ramping up their pitches to these companies.
November 27, 2018 -
Retail briefing: Amazon makes private-label push for holidays
For Amazon, this year’s Black Friday-Cyber Monday is all about itself.
November 27, 2018 -
Digiday Research: Media buyers grapple with multiple transparency challenges
The majority of media buyers surveyed by Digiday say that have adopted more frequent reporting and whitelists to help resolve transparency issues.
November 26, 2018 -
The Dodo has 33 million monthly viewers — and is profitable — on Snapchat
Since launching in 2016, The Dodo has dedicated about eight to nine people internally to Snapchat.
November 26, 2018 -
Digiday Research: Publishers estimate their ad-tech tax at around 20 percent
Nearly half of 186 executives from publishers that conduct programmatic advertising predict the ad-tech tax to be between 10 and 24 percent.
November 23, 2018