Digiday Research: Publishers will boost spending on ad tech in 2019

Over half of publishers surveyed by Digiday said that they will increase their investments in programmatic advertising.

Digiday Research Data Pack: The state of programmatic media buying

Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019.

‘The linchpin to the future’: TV networks look to video ad servers to manage traditional-digital convergence

The video ad server is central to TV networks' efforts to manage their widely dispersed digital inventory and unify their traditional and digital sales.

Scroll CEO Tony Haile: ‘We’re moving to a world where simplicity matters’

Haile is fine with his newest venture, Scroll, flopping if it means digital media's problems have been solved.

Citi’s Carla Hassan: Marketing is now about an ‘end-to-end experience’

Citi's new chief brand officer Carla Hassan discusses the lessons learned and her vision for brand Citi for 2019.

Time’s Edward Felsenthal: We’re seeing a ‘drive to quality’

The head of the newly-acquired news weekly talks about why Time won't have to worry about advertisers' aversion to news.

Alan Rusbridger: There has to be a Plan B to ad-driven news business models

Alan Rusbridger, best known for editing the Guardian for 20 years, discusses journalism's survival.

Digiday Research: Five key trends that will shape media and marketing in 2019

As we look back on the year and peer ahead into 2019, here are some of the trends you can expect to see shaping the year ahead.