The Rundown: Instagram’s buy option highlights its hold over DTC brands

Instagram is now the most powerful platform middleman for brands with its addition of in-app purchasing.

Consumer lifestyle publishers are trying their hands at B2B publishing

Vogue, Food & Wine and Architectural Digest are hoping content and services designed to spur professional development can drive consumer revenue.

Marketers, publishers are using an online marketplace to sidestep the RFP process

BrandVerge aims to help marketers and publishers eliminate the RFP process that can suck up a lot of time without securing any deals.

Digiday Research: Advertisers will grow mobile spending thanks to Ads.txt for apps

Thirty percent of 192 media buyers polled by Digiday this month said they would increase spending on mobile ad formats after app-ads.txt was introduced.

Video Briefing: How Netflix is reshaping TV show economics

It used to be that a TV show needed to get to 100 episodes for producers to see real profit. In most cases, Netflix wants less than half that output.

Shopify tightens grip on partners, merchants

It’s a move that makes sense for Shopify as it seeks to protect how merchants and partners use their platform. But it’s caused some furor in the market.

Ebay rolls out tool to let sellers target interested buyers

EBay is helping sellers capitalize on untapped purchase intent by letting them push targeted discounts to interested buyers.

Why the future of retail media is in-house

Walmart is going to be building its retail media operations in-house.