Digiday Research: Instagram beats Snapchat and Facebook for story ads ROI

In a survey of 211 media buyers by Digiday, buyers rated Instagram Stories ads as higher performing than Snapchat or Facebook Stories ads.

How one CPG brand built a business on Amazon

Amazon’s rocked the boat for its vendor partners over the past month, but not all brands selling on the platform are reconsidering their relationship with the platform.

Why Fernando Machado is the most-loved CMO in advertising

In an age where marketing has veered closer to science than art, where micro-targeting and data are king, the Burger King CMO remains a champion of creativity.

The end of DTC: Digitally native brands are acting like normal brands

As digital brands grow up, direct-to-consumer retail is looking more like a launch strategy than a business model.

Why it’s not all doom and gloom in digital media

Pessimism about the future of digital media is en vogue, but what will happen when the economy inevitably turns?

Digiday Research: Watch out, Google, advertisers are redirecting search budgets to Amazon

Forty-four percent of 59 media buyers that advertise on Amazon said part of their advertising spend on Amazon comes from existing search budgets.

Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience.

Agencies see opportunity in Instagram checkout

Instagram’s new in-app checkout has caused an industry-wide ripple effect. One group assessing their options and angling for opportunity: The agencies.