So you want to be in the subscriptions business? Before you start drafting a press release about this exciting new direction, make sure you’ve accounted for new costs that crop up when you’re chasing consumer revenue instead of advertiser budgets.

While many of these won’t be necessary at the very beginning, they start seeming essential pretty quickly, especially if you want to apply any kind of rigor to the work of acquiring and retaining customers. Here’s what you’ll need:

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