Comcast’s FreeWheel creates programmatic OTT marketplace for local TV advertisers

Local TV ad buyers using FreeWheel's Strata platform are able to extend their linear TV campaigns to run across connected TV, desktop and mobile.

Digiday Research: Why clients leave their agencies

Forty-five percent of client-side marketers said they have ended an agency relationship to cut costs according to a survey of 73 marketers surveyed by Digiday this April.

Autotrader and Discovery explore ways to reduce operational costs of header bidding

Publishers are looking for new ways to squeeze value from their header-bidding strategies and reduce the burden of operating costs

‘Solution in search of a problem’: Shoppable video ads struggle with adoption issues

Shoppable TV and video ads remain a dream beset by the complications of making them a reality in today’s market.

The Rundown: Ad buyers want original shows from Roku

Original programming could help Roku contend for a larger share of advertisers’ TV budgets, ad buyers say.

Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences.

Content creation for publishers in 2019

Editorial teams are being forced to adapt as publishers cut staff and pivot between emerging revenue streams. In order to assess the ongoing change within editorial departments at media organizations, Digiday surveyed 200 publisher executives from its proprietary research panel in February 2019. Digiday’s research found that editorial staff are increasingly asked to create more […]

Rent is the new CAC: Insights from the Digiday Retail Summit

The most important story in retail today is how legacy retailers are starting to look more like DTC companies, and vice-versa