The newest must-have for diversifying publishers: product labs

Publishers are trying to turn their creative studios, audience data and editorial intel into raw material they can use to launch new consumer brands.

‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers

Ad buyers want to know publishers’ SSP fees to get a clearer view of the ad tech tax and how they could lower it.

‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions

The more advertisers start to understand those auction mechanics, the more questions they have.

‘In-house isn’t easy’: Insights from the Digiday Brand Summit Europe

At the Digiday Brand Summit in Monte Carlo, Monaco, marketers faced up to the realities of what it takes to be in control of their online media spending.

Digiday Research Data Pack: The state of programmatic media for publishers

Digiday Research surveyed 318 publisher executives involved with programmatic ad sales of how their programmatic businesses stack up.

Digiday Research: Improving data quality is the top goal for marketers in 2019

Thirty percent of marketers surveyed say improving the quality of their data is their marketing organization's top priority in 2019.

Video Briefing: Ad buyers are frustrated by the limitations of OTT walled gardens

Brands are spending more on OTT advertising, but limited data sets and reporting from Amazon, Roku and Hulu has made it a challenging market for ad buyers.

Retail Briefing: QVC plots a comeback

Home shopping is spinning its pitch to brands in the DTC era.