CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

This is a bonus behind-the-scenes look at our conversations with executives for Digiday's CMO Strategies series. In this report, Hyundai, eBay, Duolingo and other advertisers share their current marketing strategies within four key media channels: social media, retail media, display ads and ad-supported streaming.

Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively

Structure shifts like Omnicom’s recent move have become commonplace at holding companies in recent years.

Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms

X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too.

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform

Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies.

Media Briefing: The 2024 media glossary, pt. 2

In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers' on-site content.

Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports

This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle

Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out.

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients.